Essential Courses Overview

There are six Essentials courses:

Essential Finance I		Essential Finance II
Every day you make decisions that have financial consequences. Regardless of your role, without a reasonable level of financial awareness, you are exposed and your organisation is at risk. Learn how to analyse, interpret, challenge and justify investments, budgets and business cases. Create what-if models to test the impact of critical factors. Speak confidently with finance and other departments .... more		Shareholder Value is the new black. If you cannot talk and justify your spending in the language of 'value' then you are at a severe disadvantage. Intangibles - skills, relationships, image, culture, knowledge - are the real drivers of value creation and yet they do not appear in the financial statements. Managers require a new financial perspective and toolkit to manage effectively and avoid short-term-ism .... more

Essential Marketing		Essential Strategy
David Packard said, "Marketing is too important to be left to the marketing department". Marketing is increasingly recognised as the responsibility of every manager. However, to contribute effectively, you need to understand how customers think, market segmentation, the marketing mix, how marketing spend changes through time and, of course, brand - one of the major components of shareholder value .... more		Your future career - and the success of your organisation - depends on the quality of the decisions that you make. The more strategically aware you are - the greater your understanding of the competitive environment and how to gain sustainable competitive advantage - the more likely it is that you will make the right decisions. Learn how to identify critical success factors and core competencies .... more

Essential Executive Toolkit		Essential Influencing
This course integrates groundbreaking approaches to work management such as GTD® with Covey's 7 Habits and a range of tools and techniques for creativity, problem-solving and decision-making. This is complemented by tips to work more efficiently with office software, useful utilities and online resources. The course will also provide tips on how you personally can achieve maximum productivity .... more		Influencing is the skill of getting other people to do what you want them to do because they want to do it. Your success depends on your ability to influence bosses, peers, direct reports, clients, suppliers ..... This course will equip you with a variety of practical influencing approaches, working on both emotional and rational levels, together with powerful negotiating strategies and tactics .... more

Course Prices

Number of Bookings	Price
1 Booking	£350 per booking excl VAT
2 - 5 Bookings	15% discount on total - save £105 on 2 places
6 or more Bookings	20% discount on total - save £420 on 6 places

Discounts apply on total number of bookings across all courses. Thus 3 bookings on 3 different courses earn a 15% discount in the same way that 3 bookings on the same course earn a 15% discount.

The more you book, the more you save!